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“We want to train, educate, and provide better facilities and equipment so they can make products they can sell to other people and other businesses.” “We’ve created a model that demonstrates how businesses can simultaneously be successful and purpose-driven,” he goes on, “and we aim to impact everyone in our ecosystem in a positive economic way.” This also includes women and girls in the United States, whom Sundial supports through mentorship and educational fellowships that focus on entrepreneurship, direct investments into their businesses, and other programs that help Sundial achieve its purpose of “empowering people to live more beautiful lives,” as Dennis puts it.“The bigger we get,” Dennis says, “the more women we can help to either get out of poverty or develop the resources and skills to ensure she never experiences poverty — and that will always be our biggest driver.” This idea of empowerment through education traces back to Dennis’ own upbringing.“Sundial as a company and Shea Moisture as a brand have fought for ‘inclusion’ in the beauty industry long before the term was popular or P. And that particular video did not include the representations of black women we have championed the most and who we know have experienced the most societal ridicule and bias simply based on their natural beauty,” he laments.“And we’ll make sure it doesn’t happen again.” In other words, Shea Moisture cannot and will not neglect the customers who make it what it is, and will not equate their struggle with anyone else’s.Dennis’ mother later did the same for him and his sister.The strong female influences in Dennis’ life – including his wife and four daughters – shine through in his dedication to breaking down societal barriers around beauty.“I think it’s about us accepting that we are already on par with the rest of the world.” In many ways, Dennis’ own infuriating and humiliating retail experience as a young black man, being followed and searched upon exiting stores, inspired him to build a brand that cares about people who look like him.
So he became fiercely dedicated to empowering women to embrace their natural beauty, however they define it — particularly women of color and with multi-cultural roots.He grew up in Liberia during a time of “tremendous violence and upheaval” — so much so that Dennis’ family would routinely flee to Sierra Leone, and return to Liberia when the violence in Sierra Leone grew too intense, and then do the same thing in reverse.Dennis watched his grandmother do whatever she could “in order to escape abject poverty.” This manifested in her selling shea butter products in their village market, and her work ensured that Dennis’ mother could go to school. Dennis, who goes by “Rich,” got his start selling raw shea butter and African black soap on the streets of Harlem and now presides over a global brand that was recently valued at close to a billion dollars.And with that growth comes responsibility – lots of it.
Dennis and his company are focused on breaking generational cycles of poverty, and one key way they are going about this is by working with women’s manufacturing cooperatives around the world.